Category Archives: Branding

Living Fluidity

Sara Batterby’s article Brand Personification is a concise look at the living fluidity that one’s brand undergoes through the use of social media and search engine dissemination. It is also a call to recognize the “human” element of branding. As Batterby writes, “Brands, like us, have no meaningful existence outside of the constantly changing perceptions, [...]

Branding and Identity: Three Questions with Håvard Gjelseth

Skop 2 Håvard Gjelseth: Producer/Director Håvard Gjelseth is a designer. His company is “This Way Design” based in Oslo, Norway. His website is a grid comprised of images of projects that he has worked on. The grid is then divided by project type: Record Covers, Interactive, Illustration, Identity, Photos, Products, Motion, and Art. Visit his [...]

The Beast of Fame – E.M. Cioran: An Explication of “Fame: Hopes and Horrors” (Lesson One)

People talk about us and we talk about other people, too. We are, simultaneously, connected and divided by our talk with others. What remains of me after I have a conversation with you is out of my control. Who I become for you is decided by you and through those conversations you have with other [...]

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