An Interview with Japanese Eyewear Brand: Less Than Human

The Less Than Human glasses that I bought last year in Tokyo, Japan, are sitting now in a clean metal case on my bookshelf. I am saving them for those moments when I want to transform my appearance – a thick, black rimmed metamorphosis.

I save them now, in that clean metal case, as they are part of a new face, an “accessorized face,” a face-for-others, a less than human face, only to be brought out on the most important of moments.

I was recently able to ask the Less Than Human team some questions about their brand. Also, they graciously sent me two beautiful promotional pictures of their Autumn/Winter 2008 collection. The pictures are posted above and below are for your viewing pleasure.

LESS THAN HUMAN: 3 Questions

1. Why should people wear Less Than Human glasses? That is what makes your glasses special?

We regard an eyewear not only as an instrument to remedy person’s eyesight (at least in western sense of value) but also as an important element which makes vivid impression at a central part of each one’s face.
In other words wearing an eyewear can be said to be an expression of mind which tells the personality.
Our originality spontaneously appears from our insight, or sometime is inspired by various cultures. LTH set each collection theme affected or organized by complex aggregation every collection show. Our eyewear design, function or coloring reflects our theme or own world view. Not to mention we are happy to be received highly, that is, our collection is just received to be “excellent as an eyewear”, “beautiful as a color” or “unique as a form” but also for the reason we are unaware of, ‘Wearing LTH eyewear’ can make people have fun or cheer up through our unique communication as well as international performance.

2. What influences your design team?

What influences us specifically fluctuates from time to time. We are always looking for some interesting designs, gadgets or details like ‘Never seen it before’, ‘Must be interesting if there is’ or ‘It can be surprising if・・・・’. Of course, we do stick to product’s original role as an eyewear. However we can say that our position or attitude as LTH is affected by so called ‘PUNK’.
We would be happy if you can sense our spirit and paradoxical sincerity through our activity.
We hope you can sense LTH originality from our collection, drawing a line from a temporary fashion. Please do insist ‘My fashion and idea shall be beautiful in my own way even if it is different from others’. You should let yourself be what you are.

3. What is the future of Less Than Human?

When we look back to eyewear history in the future, we can be a significant standard as it is ‘before LTH’ or ‘after LTH’. We mean that we are the strongest brand in the world in an ironical way.
Here is a hidden theme on our next collection.

I AM RECOGNIZED AS THE STRONGEST BRAND IN JAPAN
I AM COMMONLY RECOGNIZED AS THE MOST POPULAR BRAND
I AM FURTHERMORE RECOGNIZED AS THE CHARISMATIC BRAND
I AM THEREFORE PRAISED AS GENIUS,
AND RECOGNIZED AS THE STRONGEST BRAND IN THE WORLD
BUT, I AM EXTREMELY AND ABNORMALLY IN DOUBT OF MY BRAND NAME

Please don’t understand this sentence literally. It’s just a morbid humor.

We hope that we will be able to produce the most featured and the most popular eyewear that makes people happy (in good meaning as well as in bad meaning).

—-

Thank you, Less Than Human for taking the time to answer my questions and provide stunning promotional pictures.

URL: Less Than Human

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